Stock pick: IAG vs easyJet

With airlines shares set to be huge winners in 2023, I’ll be assessing which between IAG and easyJet stock is the better pick.

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Young female couple boarding their plane at the airport to go on holiday.

Image source: Getty Images

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Despite fears of a recession, the travel industry is showing no signs of cooling down. Many FTSE airline shares have taken off since hitting their bottoms last year. With IAG (LSE:IAG) and easyJet (LSE:EZJ) being the UK’s most popular airline stocks, I’ll be assessing which one’s a better pick for my portfolio.

The case for IAG

IAG is a group of consolidated airlines. These include the likes of British Airways, Iberia, Aer Lingus, Vueling, and Level. As travel demand continues to remains strong, it’s no surprise to see IAG shares already up 20% this year with the potential to fly even higher.

Its capacity and load factors are still lagging pre-pandemic levels, especially with its Asian routes. As such, there’s still potential for the FTSE 100 stalwart to continue growing its revenues as international travel continues to recover. What’s more, long-haul routes are more profitable, which should boost IAG’s bottom line over time.

International Total Seats.
Data source: OAG

Additionally, IAG’s premium products like First and Business Class are only at 75% of 2019 levels. This leaves room for margin expansion as these products are more profitable. This would be one of the stock’s unique selling propositions, given its exposure to the premium and long-haul market.

Nonetheless, it’s worth noting that IAG’s financials aren’t ideal. Sitting on a debt-to-equity ratio of 576% (excluding deferred revenue liabilities) will most likely impact future earnings potential and dividends due to debt repayments.

IAG Stock Financials.
Data source: Simply Wall St

The case for easyJet

The alternative pick is easyJet stock. The Luton-based airline has performed admirably so far this year as well, with its shares up 40%.

Unlike IAG, easyJet has a slightly different business model. Due to the highly competitive nature of the short-haul market, the budget airline operates more on a volume-centric model. The goal is to fit as many seats onto one flight as possible in order to maximise revenue and economies of scale.

That said, this strategy has its drawbacks as it tends to yield lower margins. Therefore, easyJet and its other low-cost peers are yet to achieve profitability since the pandemic. But where easyJet loses on margins, it makes up for it in its financials. Contrary to its larger competitors, the cost-friendly business has a much sounder balance sheet, giving a much higher margin of safety.

easyJet Stock Financials.
Data source: Simply Wall St

As a result, the FTSE 250 firm is expecting to achieve profitability by September with strong forward bookings. And with total seats flown still behind pre-pandemic levels, there’s still room for easyJet to grow its numbers.

Total Seats Flown.
Data source: OAG

Which is my pick?

Having said that, there’s no doubt that both IAG and easyJet shares are excellent picks to capitalise on the travel rebound. The fact that both stocks are also trading at similar valuation multiples doesn’t make picking a better buy easier either.

MetricsIAGeasyJetIndustry average
Price-to-book (P/B) ratio5.01.41.8
Price-to-sales (P/S) ratio0.40.60.8
Forward price-to-sales (FP/S) ratio0.40.50.7
Forward price-to-earnings (FP/E) ratio12.919.929.1
Data source: YCharts, Simply Wall St

But if I had to pick, I’d go with easyJet stock for two main reasons. The first would be its future dividends as they look more secure due to their stronger balance sheet. The second would be its new Holidays segment, which allows passengers to book travel packages. This is anticipated to be a growth juggernaut for the company and allow it to expand its profit margins into double digits, which I’m a huge fan of. Thus, I’ll soon be buying more easyJet shares for future growth.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

John Choong has positions in easyJet Plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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